Leveraging IoT to increase monthly revenues by 11%, improve egg output by 14% and reduce bird mortality rate by 3% at a leading Indian poultry farm

Customer challenge

Gurubai Poultry, a large poultry farm located in Tamil Nadu, wanted to reduce its bird mortality rate and increase overall egg production. Gurubai Poultry is a 10,000-bird operation that is a contract farm for Suguna Foods, one of India’s leading poultry conglomerates.

The farm was struggling to ensure timely monitoring of critical parameters essential for maintaining bird health and improving egg output as the process was very labor intensive. For tracking crucial parameters like temperature, humidity, ammonia concentration levels, and light intensity, periodic monitoring was required. Bird weight was another important parameter that needed to be measured.

As all the data collection was manual, timely operational interventions were difficult, and there was a lag between manual data collection and management review. Ensuring SOP compliance for management was also challenging. This resulted in lower egg output per bird and higher bird mortality rates.

Denvik’s approach

Requirements Gathering: Denvik’s team analysed all farm processes. A smart technology solution that could monitor all critical parameters and ensure timely interventions was the only way to improve egg output, reduce bird mortality rates and increase monthly revenue. As long as monitoring processes remain manual, enforcing SOP compliance and improving productivity would be a challenge.For example, accurately capturing bird weight was a crucial step but highly labour intensive. Correctly capturing bird weight is essential to determine the feed plan, early detection of diseases, and improving overall bird health.

Ornithon, smart poultry management system demo : We demonstrated the cutting-edge functionalities of our Ornithon product to farm management. Our smart solution with wireless sensors and cloud intelligence could easily capture and track all vital parameters on the poultry farm. Timely alerts would be sent to farm management based on the data captured. This could significantly reduce the manual effort needed and reduce errors that can lead to lower egg output per bird and higher bird mortality.

Testing & Launch: This intelligent poultry management system was implemented in the farm after vigorous testing. The product was launched with a SaaS model making it easy for poultry farmers to pay a monthly fee to use the product.

Results/Impact

ORNITHON helped Gurubai Poultry Farm: Reduce bird mortality rate by 3%. Increase egg production per bird by 14%.

Increase its monthly revenue by 11%.

Improve employee engagement and productivity as manual effort needed to monitor all vital parameters on the farm was significantly reduced.